The recycling industry is a gritty business, and not a visual pleasing subject matter. The challenge was to conceptualise a creative toolkit to make the series cohesive and visually unified and pleasing. I knew that a lot of interviews had to be shot, motion graphics created, stock videos sourced and batches of archived footage needed to be edited in order to tell the story.
I let the brand's style-guide be my inspiration.
Agency: Derrick
Design, direction, animation and editing: Christiaan Venter
I let the brand's style-guide be my inspiration.
Agency: Derrick
Design, direction, animation and editing: Christiaan Venter
