I directed this piece while at Am I Collective in 2009.
The campaign started of as a print execution where Am I created the shape of the car only, featuring typographic elements of iconic phrases from each decade. The idea of elaborating on the concept and turning it into an animated viral campaign was then presented to agency, and well received.
Am I then created a series of artwork, graphically representing specific eras, to form the backdrop of the iconic Mini's journey, driving though the ages.
Agency: Blackriver FC
Director: Christiaan Venter
Art director: Ruan Vermeulen (Am I Collective)
Illustration: Am I Collective
Animation: Edwin De Swart, Nathan Fourie, Christiaan Venter (Am I Collective)
Compositing: Christiaan Venter
Audio: Audio Militia
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